EP47: How I Grew A Multi-Million Pound Fashion Business, The Key To Building A Sustainable Business That Can Run Without You, & Are Influencers Losing Influence? - Lucy Aylen, Founder of Never Fully Dressed Artwork

Branded by Amelia Sordell

At 21 years old, my business went bankrupt - fast forward 10 years later, and I built a 7-figure business in just 12 months, all off the back of my personal brand. And I'm not alone. In this podcast, I peer behind the curtain of some of the biggest personal brands - and entrepreneurs of today. We rift on their challenges, their failures, their lessons and wins... and I know you'll get as much value from listening to these conversations as I had from having them.

All Episodes

Branded by Amelia Sordell

EP47: How I Grew A Multi-Million Pound Fashion Business, The Key To Building A Sustainable Business That Can Run Without You, & Are Influencers Losing Influence? - Lucy Aylen, Founder of Never Fully Dressed

August 14, 2024 • Amelia Sordell • Season 2 • Episode 23

Want to BOOST your personal brand for less than the price of a coffee a day? Check out the new GET KLOWT platform to unleash the potential of your personal brand, here: https://get.klowt.com/membership/

This week I am joined by Lucy Aylen - the Founder of Never Fully Dressed, a multi-million fashion brand founded in on-pound 2009.

Lucy and I discuss all things business, why she started Never Fully Dressed, how her experiences working at a local market as a child has helped her grow a business empire, the rise of the non-influencer, and so much more.

As I say throughout this episode, I have been a big admirer of Lucy and a huge fan of Never Fully Dressed, so it was amazing to get to sit down and record an episode together!

If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.

You can find more of my content below:

LinkedIn - Amelia Sordell
Instagram - @AmeliaSordell / @TheBrandedPodcast
TikTok - @AmeliaSordell
YouTube - Amelia Sordell
X / Twitter - @AmeliaSordell

Timestamps:
(00:00) - Behind The Scenes
(01:15) - Quick-fire Questions
(16:50) - Why I started Never Fully Dressed
(23:15) - Are social media influencers still relevant?
(33:40) - The pro's and con's of social media.
(41:40) - How to find balance as a high-performer.
(48:10) - Should you let your children use social media?
(56:40) - How do you build a sustainable business?
(01:00:10) - How to manage your relationships as an adult.
(01:04:49) - Why are young people struggling in 2024?
(01:09:02) - Why environmental sustainability is the future of businesses.
(01:18:10) - How religion has shaped my values as an entrepreneur.
(01:21:00) - The link between fashion and mental health.
(01:32:30) - The future for Lucy Aylen and Never Fully Dressed.