Branded by Amelia Sordell

At 21 years old, my business went bankrupt - fast forward 10 years later, and I built a 7-figure business in just 12 months, all off the back of my personal brand. And I'm not alone. In this podcast, I peer behind the curtain of some of the biggest personal brands - and entrepreneurs of today. We rift on their challenges, their failures, their lessons and wins... and I know you'll get as much value from listening to these conversations as I had from having them.

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Branded by Amelia Sordell

EP1: Why Demi Rose Is So Famous: Manager Hannah Holland Reveals How To Build An Influencer Brand

January 10, 2022 • Amelia Sordell • Season 1 • Episode 1

Hannah Holland started HLD Group at just 24 years old. A university dropout, Hannah has scaled her female talent management agency from representing Love Island and Influencer superstars Harley Brash and Demi Rose to 25 full-time clients.

But Hannah is so much more than a talent manager - she strategically builds personal brands for reality stars, DJs, Instagram influencers and TikTokers that last well beyond 1 viral post or ITV appearance. What Hannah does is incredible - she's found a way to create longevity for people in an industry where almost no one ‘makes it' long term.

Hannah is just 27 years old and I know you’ll be just as impressed and inspired listening to this conversation as I was having it.

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